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Why is Kona Coffee so expensive?

October 21, 2017 3 Comments

Why is Kona Coffee so expensive?

 Whenever I'm in our Kona store, the question I get asked most is, "Why is Kona coffee so expensive!?" I'm here to explain it(to the best of my ability) to any of you that might be having that same question. 

 Kona Coffee is one of the only coffees that is grown commercially in the United States. It grows on the volcanic slopes of Hualalai and Mauna Loa on the Big Island of Hawaii. Sunshine in the morning, rain in the afternoon, perfect elevation and that rich volcanic soil make this, in my opinion, the perfect cup! Am I biased? Well...maybe a little. Kona coffee was the only coffee served in our house growing up. 

 The main reason as to why it is expensive is the cost of labor. Kona coffee is handpicked by our farmers for 6 months straight. It is picked at the peak of ripeness and graded(post on coffee grading to come) according to size. The larger the bean, the better the quality. The coffee is then dried, roasted and packed all by us, right in our Kona store.

 In other countries, coffee is picked mechanically by the machine, shaking coffee trees and mixing over-ripe and under-ripe beans of all sizes which usually results in a sour cup of coffee. In other countries it cost 3 cents per pound to mechanically pick, in Kona it cost 65-75 cents per pound of handpicked coffee.

 Another reason is the availability of Kona coffee. It only makes up about 1% of coffee in the whole world. That's crazy rare! The last 5 years there was a Coffee Cherry Borer infestation that devastated many Kona Coffee farms(that's a whole other post to write). It set a lot of farms back, including us. Because of the limited supply, a lot of companies do a blend of 10% Kona and 90% of random coffee beans from all over the world. But we have stuck with only serving 100%. 

 Now, I'm not good at math but I'm going to break this down for you so you can see just how much you're paying for a cup of Kona from us. I'll use my favorite, Private Reserve Signtaure. Here at KMC, we use 1tblsp per cup of coffee. A lot of coffee places use 2 tblsp, but trust me, ours is strong! So if you're using 1 tblsp per 6oz Cup, you can get 32 cups of coffee from 1lb!

 

 So at $1.40 per cup...is it really that expensive? 

 I would love to hear your thoughts or if you have any questions!

 

Thanks for reading!

Heather 




3 Responses

Lisa Gibson
Lisa Gibson

November 10, 2017

Great posting. Thanks for the inside scoop Heather. I am with Herbert & Daryl on this one. Look at the cost (and quality) of restaurant & other coffee establishments. Makes me love KMC even more.

Daryl M Treger
Daryl M Treger

November 06, 2017

While the math works out, who REALLY only drinks just 6 oz at a time of this amazing coffee?!? NOT ME! :-) So, at a more practical 12 oz, that’s $2.40 a cup…. still better than St*&%ucks !!!

Herbert Kinsey
Herbert Kinsey

October 24, 2017

Well I do not think the cost is high, you go to any restaurant and the minimum charge is $1.50 and it is not very good coffee either.

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